Gene Siskel Quotes

We will invest more into China to make sure that our brand gets more known to Chinese customers.

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

I'm a big fan of advertising during sports events.

My focus has always been on connecting with consumers in a meaningful way.

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

I love Claw Money. They always send me stuff. I always wear their sweatpants.

Most brands want to see their products used in creative ways.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

The endorsement game has been very good to me.

Great advertising, in and of itself, becomes a benefit of the product.

I was the first advertising person who people could identify with.

Advertising is a very fundamental need, so I don't think it's going to go away.

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.

I am always looking for ways to expand my brand.

In the '80s, the brand-endorsement market was quite nascent.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

There's a lot of brands around the world that want to get exposed in the U.S.A.

TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.

There are product placements. I worked with a lot of companies like Universal and Wonderful Pistachios.

It was our belief we should have a customer base and that the catwalk was actually supporting and increasing the business.