I'm overjoyed and beyond honored to be a part of the L'Oreal Paris family. I'm such a fan of L'Oreal Paris not just for all of their amazing products, but for what they stand for.
I can go toe-to-toe with somebody with my shoes. But you can't do it with LeBron, 'cause what shoe does he not have?
A lot of people are like, "You're doing commercials?" And I honestly feel like those Sierra Mist commercials are better than a lot of sitcoms I get offered. It's hard work, and I'm paid a lot of money, and I do it because I love the soda.
Beatle's wrote the Nike song and called it macaroni.
There are two kinds of artists left: those who endorse Pepsi and those who simply won't.
I really hate it when I see other bands selling their music to commercials.
Well, obviously I'm not Mark Wahlberg - I have much better abs and I look much better in a pair of Calvin Kleins but when I saw Mark Wahlberg interacting with the world, I realised that his stardom was sort of a result of the movies he had done and the publicity that he had got and the work that he did.
I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.
It's weird to get gifted things as an actress because it usually happens when you've made a movie, and you can finally afford something, and then these fashion labels give it to you for free.
I studied everyone in the business of entertainment: Dr. Dre, Diddy, everyone. Rob Dyrdek was big for me. He would get 2 million views a week on 'Rob and Big,' and from that sprung everything: DC shoes, Monster Energy, 'Fantasy Factory,' everything.
We're just nerds that play music. Because we get played on the radio and have a Vitaminwater ad with Aaron Paul dancing on a treadmill, people are going to say we sold out. I don't write music for that. I write music for me.
Today, you can gain a bunch of followers doing a dance in a cute bikini, and suddenly, you're a superstar. Or you could just be a beautiful girl posting pictures of yourself and get discovered that way.
There was a time when I never would have considered, ever, doing television commercials for records. I would never do that. That was something that you did for K-Mart.
I lost a lot of money with sponsors.
It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.
I'm not the kind of guy that really buys clothing. I'm lucky. Most of the time, if I want something, I can get it from my sponsors.
I'd love to do a big hair campaign for L'Oreal, and Prada would be great, too, obviously.
In the '80s, the brand-endorsement market was quite nascent.
I don't want to have my face on the cover of a Wheaties box. I wanna have my face on the cover of a Rice Krispies box. "Snap, Krackle, Mitch and Pop"!
I think models have a lot less power than they did in the '80s, when there were, like, only 10 supermodels who could dictate the rules, whereas now there's so many, and that changes the power dynamic and makes it a more insecure business.
I don't want my own shoe. That is something I have never wanted. If anybody is pitching that, I would say no. I feel like that is the only thing that limits me, being a signature athlete, because you have to wear your signature shoe all of the time. I don't want no parts of that.
Here's the lines I draw: I never say something I don't believe - ever, ever, ever; and I won't endorse a product I don't like and use. When the cameras are off, we are who we are when they're on.
I know a lot of celebrities who are perfectly happy to put their name to something and then leave it at that because the money is good, but I need to have complete control over how something is going to look if my name is going to be attached to it.
Millions of followers doesn't equal millions of dollars.
Growing up, you'd see Michael Jordan on everything from Gatorade to shoes - everything. Obviously, that's something pretty cool for an athlete to aspire to.
