Keith Belling Quotes

I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis.

Advertisers also know that humor can help bond us to their product.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

Customers don't just want to shop: they want to feel that the brand understands them.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Consumers want products that tell stories, have magic, and inspire.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

If I see someone wearing Hilfiger it makes me proud, but then I wonder what I could do to make the style more relevant for them next year?

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Pantelion and Televisa can reach my core fan base better than anyone, and with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with 'Instructions.'

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

The more informative your advertising, the more persuasive it will be.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

We have a relationship with our customer, and that relationship translates into sales.

Most brands want to see their products used in creative ways.

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.

Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.