Rei Kawakubo Quotes

I look to work with businesses that know what they are doing but need larger distribution or exposure.

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

Before, Tiffany sold watches only in its own stores. Now, Tiffany watches are sold in 1,500 stores.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

I am always looking for ways to expand my brand.

My focus has always been on connecting with consumers in a meaningful way.

If I see someone wearing Hilfiger it makes me proud, but then I wonder what I could do to make the style more relevant for them next year?

I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis.

Pantelion and Televisa can reach my core fan base better than anyone, and with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with 'Instructions.'

At first, Uniqlo was a casual chain on the back streets of Hiroshima. Then... we became a national brand in Japan. So, the next step is to become a global brand.

Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.

The response to the Starbucks brand has been phenomenal in our international markets.

The more informative your advertising, the more persuasive it will be.

Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Ann Demeulemeester is an adult brand now, with its own identity and legacy that is able to continue growing without me.

My name has become a brand - it could be make-up, clothing, perfume.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

When I took over Louis Vuitton, everyone said, 'It's already so big - what more can you do?' And since then, we've multiplied that success tenfold.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

Evolve is an amazing promotion.

The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'

We will invest more into China to make sure that our brand gets more known to Chinese customers.