Consumer Connection Quotes

Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.

The first thing I feel like we have the potential to do is to deliver to consumers more roots to their home.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.

What I find is that when young people find a brand they relate to, that they feel speaks to them, they want it in every format they can get.

With Ikea Group ownership, TaskRabbit could realize even greater opportunities: increasing earning potential of Taskers and connecting consumers to a wide range of affordable services.

People want to connect with what they're purchasing.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

Advertising becomes a dialogue that becomes an invitation to a relationship.

When you're buying a pair of TOMS, if you don't feel like you're part of a community, then I've failed.

My focus has always been on connecting with consumers in a meaningful way.

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

With the way Amazon and eBay had become big companies and with the way people were embracing technology, I was like, it is so obvious that this is going to be a huge game changer in this space. The combination of these things is going to change what it means to retail, what it means to launch brands, what it means to connect with your consumer.

A product is often a consumer's only window to a corporation.

If I see someone wearing Hilfiger it makes me proud, but then I wonder what I could do to make the style more relevant for them next year?

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.

Maintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with great local businesses, and I don't feel we can do that if we don't have effective ways to prevent gaming of the system.

We're a show-and-tell generation. People want to see behind the scenes. The more involved and invited they are, the closer affinity they have to your brand.

No matter where I'm at - Home Goods, it could be a mother of two, and she'll be a fan, and it's, like, random as hell to me.

The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.