Renzo Rosso Quotes

If I see someone wearing Hilfiger it makes me proud, but then I wonder what I could do to make the style more relevant for them next year?

Most brands want to see their products used in creative ways.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

Sound an alarm! Advertising, not deals, builds brands.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

My focus has always been on connecting with consumers in a meaningful way.

A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.

Consumers want products that tell stories, have magic, and inspire.

It's the power of the brand. We've never formally advertised.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

I believe in emotional branding.

There is no such thing as a permanent advertising success.

We have always said that advertising is just the icing on the cake. It is not the cake.

I was the first advertising person who people could identify with.

I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.

You know what, every decision I make is in the best interest of my brand.

I am always looking for ways to expand my brand.