Leo Burnett Quotes

Driving up the value of the advertising is a big commitment for Microsoft.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

The more informative your advertising, the more persuasive it will be.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

I was the first advertising person who people could identify with.

Advertising is the price companies pay for being unoriginal.

Evolve is an amazing promotion.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Advertisers also know that humor can help bond us to their product.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Promise, large promise, is the soul of an advertisement.

We are pushing hard to find quality advertising clients.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Nobody counts the number of ads you run; they just remember the impression you make.

Apple has great marketing, among the best PR and marketing in the world.

Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Marketing is designed to bring people into something.

Advertising is the life of trade.

Commercials capture your attention, that's all.