My big advert was for ketchup. I come home from school, cook my brother and sister their dinner, ride my bike in the garden. Remember that one? People cried at that advert. It won awards. I was 12.
Too many ads that try not to go over the reader's head end up beneath his notice.
I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
I've been lucky - all the ads I've got, I've got to be myself. I haven't had to act too much or tried too hard to be someone I'm not. I think that's why people sort of like them. Even the Fastrack ads I did with Genelia.
Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.
Any time you can have your logo or your name on a shoe, growing up that's a dream come true.
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
The first job I did was Volkswagen, we shot it in Long Beach, and it was like they won multiple awards with it and they were super excited about it and that kind of launched me into the world of commercials. Still most of what I do is car-related stuff.
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
A lot of people recognize me from the MyPillow ads, and they often stop and ask for pictures. It's a blessing.
I never stopped feeling abject terror until I got on television and went on a national ad campaign and realized, "I will be able to feed my children. I have somehow averted the destiny that awaited me, which is endless, crippling debt forever."
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Despite the volume of 'junk' mail that students receive each year, companies that have an interest in selling their product to students say direct mailing is a key to their success.
In my opinion, fun is what makes advertising successful.
There is no such thing as a permanent advertising success.
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once
I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.
It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
I walked out with 14 advertising projects.
