Morris Hite Quotes

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

My cosmetic range, easy4Men, is not going that well. It's meant to be for the no-nonsense man, but now I don't know if the no-nonsense man exists.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

Advertising - a judicious mixture of flattery and threats.

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.

When the product is right, you don't have to be a great marketer.

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

A good advertisement is one which sells the product without drawing attention to itself.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

Advertising in the past has been predicated on a mass market and a captive audience.

Driving up the value of the advertising is a big commitment for Microsoft.

I try to figure out the marketing puzzle.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Major markets are a key factor in advertise and budgeting decisions.