Kevin Systrom Quotes

Consumer habits are key to understanding how to launch a product.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

My cosmetic range, easy4Men, is not going that well. It's meant to be for the no-nonsense man, but now I don't know if the no-nonsense man exists.

We're obviously going to spend a lot in marketing because we think the product sells itself.

The big companies are like, It's so good but we don't know how to market it.

Marketing is for companies who have sucky products.

I never think about the audience. If someone gives me a marketing report, I throw it away.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

Marketing is what you do when your product is no good.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

I try to figure out the marketing puzzle.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

When the product is right, you don't have to be a great marketer.

My books didn't fit a marketing niche.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

In order for me to sell D.C., I have to have people understand us.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something.