Charles Duhigg Quotes

We're going to be selling our product to the American consumer. We want to have Americans who understand American consumers.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

I love market research because you really have an idea of what your consumers are looking for.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

The public don't know what they want; it's my job to tell them.

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

I never think about the audience. If someone gives me a marketing report, I throw it away.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

You need to know who your ideal viewer is, and mine is a 14-year-old screaming female. And I'm thrilled about that. I am thrilled.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

Advertising is a wonderful lubricant for business, if it's used properly.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

Promise, large promise, is the soul of an advertisement.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

When companies try to guess what consumers want, they essentially make the choice for consumers.