Alexander Wang Quotes

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

I love market research because you really have an idea of what your consumers are looking for.

When you say we're bringing a product to market, you make sure you execute.

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

You've got to do the research. You've got to understand the market place, know your competitors.

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

You'll go out of business if you think people are stupid.

Consumer habits are key to understanding how to launch a product.

The concept of Red was to build a camera with as much capability as possible... for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

The only way anyone's going to succeed is to build the product.

We do have our finger on the pulse of the marketplace, if for no other reasons than having all these live events and listening to our audience all the time.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

It's incredibly important to be - once you do have a product - acutely observational about the trends.

I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.

It's all about producing products people want.

I think it's about being really smart about hitting the right consumer product spaces at the right time.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

Market-driven design builds the success of the product's marketing into the product itself.

I never think about the audience. If someone gives me a marketing report, I throw it away.

The public don't know what they want; it's my job to tell them.