Michael Gerber Quotes

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

I love market research because you really have an idea of what your consumers are looking for.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

I think there is a niche for every market.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

I think the challenge for all technology companies is to modify what they're doing to be what the market needs at that point.

There had to be a market in order for you to be successful in a business. The market had to need your business, or the product of it.

The goal of a private company is, first, zero to one: Get past the product-market fit; figure out whether people actually care about what you're trying to build and someone will pay you money for that. That's the zero to one problem.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!

It's all about producing products people want.

I think it's about being really smart about hitting the right consumer product spaces at the right time.

Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you.

When companies try to guess what consumers want, they essentially make the choice for consumers.

When you know who your customers are, that can give you an edge on the competition.

To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something.

We're not in the business of shaping consumer demand. We respond to it.

I mistrust anyone... if they're saying, 'Well, that market wants this,' and you're not part of that market.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.

I just want to make things that people want to buy. I have no confusion about this.

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

You've got to do the research. You've got to understand the market place, know your competitors.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.