Vivienne Westwood Quotes

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

I own my own company, so I've never had businessmen telling me what to do or getting worried if something doesn't sell. I've always had my own access to the public, because I started off making my clothes for a little shop and so I've always had people buying them.

The public don't know what they want; it's my job to tell them.

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

So, as I step out and take these first steps on this journey to do my own thing, I didn't want to have to get anybody's approval on anything. I didn't want to have to ask a record label 'Is this okay for the album cover? What time do you think I should go on tour this year?'

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

I would prefer myself to own all of my brand, where everything I am responsible for myself.

If you're clear on what you believe, you have a great foundation to go make a market.

I think there is a niche for every market.

I didn't want to wait around for some business entity to come around and give me money and tell me what to do. We just started releasing records as best we could.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.

We don't really want to work for a corporation; however, we do aspire to one day make a barbecue sauce that doubles as a cologne, and we would like to promote that ourselves. We would like to create a cologne barbecue sauce benchmark of success.

When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.

I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour.

There had to be a market in order for you to be successful in a business. The market had to need your business, or the product of it.

Your goal as an entrepreneur is to understand not only what your business does but the clients that it serves. If you really have your pulse on their needs and wants, then your 'absolute' failures are always going to have limits.

I realized very quickly that the public has a perfect right to tell you what they want to see.

I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?

I don't need to wait for someone else to get a bright idea and say, 'I wanna work with this guy.' I can do my own thing and drop it right on the Web and bypass you and your bright idea.

When I started out, I was more focussed on being creative and wanting to do certain things I hadn't done before. That's great if you're doing fashion as a hobby. But when you want to sell out stores, you need to be very sure of the balance between commerce and art.

From a strictly business perspective, it's like, 'Even if you leave Eric alone, he'll do stuff. He puts his own album together, he gets his own gigs, he does everything on TV. Let him be, he's fine.'

If you get out there and push and you really work your brand like a business you will be successful.