Masaba Gupta Quotes

Fashion is not art. Fashion is a business that requires discipline and attention to detail and very organized systems of logistics and operations and processes. But even with the most smoothly oiled machine to manage the business, without creativity, fashion could not exist.

I'm not opposed to doing a fashion line, but I want to make sure it's the right thing and make sure its something people actually want instead of putting out a bunch of stuff that's already been done.

With a global society hungry for luxury, distribution and supply chains are now as important for executives as a hands-on feel for products.

Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control.

Fashion is a hard business.

A lot of designers get caught up in the creativity, but you've got to think about the legs of your collection - essentially, how the line is going to move forward.

In a business, you have a vision, and you follow the vision. You have to execute. And then you have to learn how to run a good business. And I think if you look at the characteristics of any successful fashion business, it's all about that.

To see how much goes into making a fashion business is quite exciting.

I have my Icy brand, so one day when I do have the time I'll create my own fashion line.

Along the way, I learned the key to launching a company. It's all about storytelling.

When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.

I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there.

I'm in a business where no one cares about anything except how well your last collection sold.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

It's important for young women and men coming out of the fashion schools to think seriously before starting their own collections.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.

We are going to continue to run a business, and we are going to continue to meet the supply and demand that's out there.

As soon as the show is over, I always think, 'How will the woman I design for go forward?' It's so important to start quickly because I can't let her get away.

Designers may find the fashion business can shrivel up.

I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to the market.

My dad built his business by providing products he figured the customers would want.

When I'm older, if I'm successful at everything, I want to come out with a clothing line.

In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire.

I may not be in the office as much as I was at the start of the business but when a new range is launched - and we have two, a spring/summer and an autumn/winter collection - each year, all designs come through me first to make sure I am happy with them.

I think what's so interesting for people is that I don't take it so seriously and yet I am still immersed in the [fashion] industry.