MARCO ZANINI

I've never liked to conceptualize too much about fashion, like it was art or science, which it is not. But it's nice when there's a clear idea behind a collection.

We are all human, and mistakes are just around the corner, but experience lets you try to avoid them.

The biggest and most interesting challenge is to bring Elsa Schiaparelli's legacy to the present and the future. She had an exceptional, incredible, and intelligent approach; she was ahead of her times.

Fashion means never to look too much backwards. It always needs to go forwards.

Luxury is not a $4,000 T-shirt - that's just an expensive item, the same as if a can of Coca-Cola cost $5,000.

Schiaparelli symbolizes the capacity to think and create in a different way.

Especially as a teenager, you were so fond of Schiaparelli because she was slightly extreme, rebellious, and iconoclastic as well. That appeals to teenagers!

Schiaparelli was almost like a pop artist. Even the first sweater had a naive visual impact. You immediately get it, and you love it or you hate it. There's nothing in between. But she had a proper upbringing, so she also understood about quality and luxury.

Schiaparelli, for me, is about eclecticism.

As long as I have fashion memories, Schiaparelli has been there.

I'm always looking for signs.

The biggest and most interesting challenge is to bring Elsa Schiaparelli's legacy to the present and the future. She had an exceptional, incredible, and intelligent approach; she was ahead of her times.

A Schiaparelli woman is not about cliche.

Luxury is not a $4,000 T-shirt - that's just an expensive item, the same as if a can of Coca-Cola cost $5,000.

Schiaparelli was almost like a pop artist. Even the first sweater had a naive visual impact. You immediately get it, and you love it or you hate it. There's nothing in between. But she had a proper upbringing, so she also understood about quality and luxury.

A product that wants to stand out needs different treatment.

Integrity is the distinctive Santoni trait. Their attention for the longevity of good product matches the widely-felt need for fashion that's less superficial and volatile.

As long as I have fashion memories, Schiaparelli has been there.

I love the personality of Schiaparelli so much.

I've never liked to conceptualize too much about fashion, like it was art or science, which it is not. But it's nice when there's a clear idea behind a collection.

Schiaparelli, for me, is about eclecticism.

Schiaparelli symbolizes the capacity to think and create in a different way.

When I think resort, I think prettiness.

Real luxury is a balance between quality and the affection you feel for an object that cannot be easily replicated.

When I was 10 or 11, I started to sketch, and my drawings happened to be like fashion drawings... I'm lucky to have had this dream to chase since I was very young.

We are all human, and mistakes are just around the corner, but experience lets you try to avoid them.

Especially as a teenager, you were so fond of Schiaparelli because she was slightly extreme, rebellious, and iconoclastic as well. That appeals to teenagers!

In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire.

It's couture. Everything has to be done by hand. That is most important. That is the crucial element. Without it, that is not couture anymore.

Fashion means never to look too much backwards. It always needs to go forwards.