Jeremy Stoppelman Quotes

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

It's all about producing products people want.

When I first saw my line in stores, that's when it really hit me that there was a consumer on the other end of it all, and they were going to have to spend their own money on it. So there was that initial panic. I remember thinking, what if nobody buys it?

It's pretty hard to make out what's going to be a commercial success and what's not.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

The public don't know what they want; it's my job to tell them.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

So, I think it has to do with the product and what you take to the public. If they like it, they're going to come see you, and if they don't, and if you're kind of getting out of the trendy line of things, then they won't come see you.

When companies try to guess what consumers want, they essentially make the choice for consumers.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

We're not in the business of shaping consumer demand. We respond to it.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.

I just want to make things that people want to buy. I have no confusion about this.

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.

There had to be a market in order for you to be successful in a business. The market had to need your business, or the product of it.

The goal of a private company is, first, zero to one: Get past the product-market fit; figure out whether people actually care about what you're trying to build and someone will pay you money for that. That's the zero to one problem.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

Any products associated with a Apple are going to win. The people who make the Apple products are going to win.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

Use your development time to brief analysts and industry press. Use these influencers as your eyes and ears to let you know what else is being developed by competitors so that you can be the first to market, and don't make the mistake of launching an also-ran product.

I want to invest in a functional product that people are using.

I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.