Redfoo Quotes

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.

Fans will come if you have a good product.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

Consumer electronics is a challenging one.

When you improve your product so it does the customer's job better, then you gain market share.

It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.

I think American industry has lost perspective about their products.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

I don't micromanage, but I do care deeply about every product we make. Every one goes through me, and I try most of our products before they go to market, including our John Paul Pet flea and tick shampoo. If I don't like it, it's not coming out.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

It's always about mindshare, not market share.

I don't think there is any franchise more powerful than ours around securing the consumer experience and we will not concede that to anyone including Microsoft.

The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.

When the product is right, you don't have to be a great marketer.

I think any company should compete on the quality of their products, their prices, the novelty they can produce, their services, because that would be fair competition.

Good products win out.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

I think the biggest challenge over time is that we stay creative and making sure that we continue to launch awesome products that people love.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.