KARA SWISHER

The tech industry - and, more specifically, Silicon Valley - continues to stumble forward in earnest about how few women are represented in its top ranks of management and on its boards.

Really smart people don't want to say stupid things, and they really don't want to be a part of a PR-engineered interview. People really do want to be smart, and they want smart questions. So, if you ask smart questions, there's no way you can't do well.

BoomTown has long been a big fan of Martha Stewart.

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

Most reporters are so transactional rather than strategic.

No matter how young you are, you're too old for SXSW.

As I have said many times - I like Facebook. I think it is well built and run. It's cool. I think it is, in its next-step way, even visionary.

I bought tiny infant onesies while still in college and compiled a killer toy collection throughout my 20s and 30s.

I am an unrepentant tweetaholic. I use the communications service all day long to discover news, interesting tidbits and, of course, to flack the work of our tech and media news site, Re/code.

With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.

I don't write about Google except to insult the company.

Canceling my landline phone account, cutting off service to my home for good, and rendering the telephones that had long sat on tables in every room as useless as my closeted bread machine, I took the final step in a lifelong attempt to free myself from the wires that tethered me.

Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom.

I always find something interesting on Twitter that leads me somewhere else.

Is a family just the strict definition of a small and discrete unit, or is it about the larger organic group that inevitably grows up around the smaller one?

I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes.

Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry.

While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses.

I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading.

I love all my scoop children. But consistency and persistence is really my aim.

I know: I am a freakish geek. Or is that a geekish freak?

As I have seen with a lot of companies I have covered, acquisition interest can be a heady experience, and not always in a good way.

Having a baby had always seemed the easiest and most natural thing to do, and I had never felt - even in my most furtive days of coming out - that being gay would mean I could not become a mother.

Unlike the messier MySpace, Facebook has a cleaner and easier-to-customize interface and is much more, as Zuckerberg once described it to me, 'utilitarian.' I would call it useful and more relevant than other competitors, and a white-label version would likely be a hit.

Dr. Louis Bush Swisher died from the complications of a brain aneurysm that burst without warning one sunny Sunday morning less than 40 years ago.