Kara Swisher Quotes

Good products win out.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.

When you improve your product so it does the customer's job better, then you gain market share.

Great products sell themselves.

When the product is right, you don't have to be a great marketer.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

I just want to build great products.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

The only way to generate sustained exponential growth is to make whatever you're making sufficiently good.

People buy products if they're better.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

Our approach at Apple has always been to make products we're proud to own and use ourselves.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

The ability of a successful company to add functionality to its product has long been upheld.

Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best.

I think the biggest challenge over time is that we stay creative and making sure that we continue to launch awesome products that people love.

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine.

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.