Phil Schiller Quotes

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.

Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.

Our goal is to make the best devices in the world, not to be the biggest.

Wealth won't give you satisfaction; creating a good product that's well received by users is what matters most.

Quality has always been the overriding factor for us. But you also have to have happy people working for you.

I just figure if it has my name on it, and I want to make people feel good about wearing it, I can't pass it off.

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

Quality for me is key, and this stands true in every facet of my business from real estate, hotels, and fashion.

Quality. That's the key. Everything I do, I want it to have that stamp that people like Jay Z, for instance, have on all the things they touch.

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

At Nintendo, we think deeply about everything.

Everybody should enjoy your final product.

At the end of the day, what matters is whether your product works and whether people like it.

That's what makes great products. It's not process-it's content.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.

The goal of Apple is not to make money but to make really nice products, really great products.