We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
Apple makes great hardware. The reality is, in the OS, we see things differently.
Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.
Italian design is a global excellence, on a par with food, culture, cinema, and, more generally, lifestyle.
The difference between good design and great design is intelligence.
I was involved with a sports car called Cizeta-Moroder, which was the first 16-cylinder car, beautiful. I think we sold about eight cars, and then in '92 the economic crash came, and we had to close the shop.
To be a good designer, you would need to have deep and far-reaching interests outside of the profession.
Yeah, that's what I'm working for. The couture house of the future.
Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.
Any products associated with a Apple are going to win. The people who make the Apple products are going to win.
So, to really execute design in its highest form and making people feel joy, that's a great reward.
Throughout my partnership with Reebok, I've loved working closely with their product and design team in our shared mission of creating the best fitness products in the world.
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
Tell me, which designers in New York do you think are great - besides me, of course.
A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.
The goal of Apple is not to make money but to make really nice products, really great products.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
...If our houses, or clothes, our household furniture and utensils are not works of art, they are either wretched makeshifts, or, what is worse, degrading shams of better things.
I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting Apple, for turning the world around or anything like that.
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
I don't like the collusion between high fashion design and high street. You have to know where you stand. I belong to luxury fashion. That's what I've always felt and embraced. I like the best quality, the best fabrics and the most creative field in fashion. I will stay consistent. I belong to this world.
If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.
What we strive for is how we can provide the best performance and best design, whatever the customers want.
I'm not sure what I think about current fashion, though. A few years ago, I would have said it's really, really bad and you hardly ever see anybody looking good. There must be some very good designers in the world.
Workers must root out the idea that by keeping the results of their labors to themselves a fortune will be assured to them. Patent fees are so much wasted money. The flying machine of the future will not be born fully fledged and capable of a flight for 1,000 miles or so. Like everything else it must be evolved gradually. The first difficulty is to get a thing that will fly at all. When this is made, a full description should be published as an aid to others. Excellence of design and workmanship will always defy competition.
