Charlie Brooker Quotes

I think Apple is a great device company.

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in.

I have sometimes thought the power of computers had exceeded our ability to use them, but Mr. Jobs and his team kept giving us devices that made indispensable things easier in ways you never thought of.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious features and book-length manuals, and cars with dashboard systems worthy of the space shuttle.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

I use Apple because they're easy to understand and everybody gets it.

Google's done a super good job on search; Apple's done a great job on the IPod.

The iPhone is made on a global scale, and it blends computers, the Internet, communications, and artificial intelligence in one blockbuster, game-changing innovation. It reflects so many of the things that our contemporary world is good at - indeed, great at.

What is so brilliant about the gadgets is their simplicity.

Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

The wonderful thing about Apple technology is just how intuitive it is.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

My goal wasn't to make a ton of money. It was to build good computers.

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.

I respect Apple. It's a great company that changed the world, especially the mobile time.

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.

Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.