James Dyson Quotes

Technology has to be invisible. Transparent. Just simple.

I use Apple because they're easy to understand and everybody gets it.

What is so brilliant about the gadgets is their simplicity.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.

I have always believed that technology should do the hard work - discovery, organization, communication - so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.

For many people my software is something that you install and forget. I like to keep it that way.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious features and book-length manuals, and cars with dashboard systems worthy of the space shuttle.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

I have sometimes thought the power of computers had exceeded our ability to use them, but Mr. Jobs and his team kept giving us devices that made indispensable things easier in ways you never thought of.

Good technology is intuitive - the cellphone forces you to become an engineer.

The easier you make it for people to go, the more likely they are to stay.

A mobile phone needs a manual in the way that a teacup doesn't

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

It's always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

Software is a great combination between artistry and engineering.

I imported the first Mac into England in 1984; you know, the beige box. I imported what I think were the first four that came into England. I never opened the instruction manual. That was the best thing about it.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Some areas of technology really don't interest me at all, but I welcome anything that makes life easier instead of harder.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

A computer shall not waste your time or require you to do more work than is strictly necessary.

You don't have to know how to build an automobile or a television set or a laptop to know how to use it.