Wietse Venema Quotes

The wonderful thing about Apple technology is just how intuitive it is.

I use Apple because they're easy to understand and everybody gets it.

People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.

A computer shall not waste your time or require you to do more work than is strictly necessary.

Technology has to be invisible. Transparent. Just simple.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

The best version of Foursquare is the one you don't think about using.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

We want to let you use a Mac, or Windows PC, or iPad, or Android, without having to think about any of the technical details.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

You push the button, we do the rest.

Keeping it simple for the consumer is incredibly dire.

I think Google should be like a Swiss Army knife: clean, simple, the tool you want to take everywhere.

What I hope is, over time, users should not have to read a training manual. They should say, 'I totally get the Workday iPad app, because it runs the way my consumer apps run.'

What's great about the iPad and iPhone is that they are easy-on, easy-off.

I think all technology should be plug and play. I would say it's easier to set up a blog than it is to change channels on your telly.

Simplicity is hard to build, easy to use, and hard to charge for. Complexity is easy to build, hard to use, and easy to charge for.

Good technology is intuitive - the cellphone forces you to become an engineer.

Easy things should be easy, and hard things should be possible.

Above all, keep it simple.

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

Simple things should be simple and complex things should be possible.

Quite apart from the prestige of technology, people do, after all, prefer a simple idea to a complex one.