Martin Cooper Quotes

The wonderful thing about Apple technology is just how intuitive it is.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

I have always believed that technology should do the hard work - discovery, organization, communication - so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.

The best version of Foursquare is the one you don't think about using.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

We're excited about how tech can be used to get tech out of the way.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

After a few days with the iPhone X, I can begin to make out its themes. It's a step towards fading the actual physical manifestation of technology into a mist where it's just there - a phone that's 'all screen,' one that turns on simply by seeing you, one that removes the mechanics of buttons and charging cables.

Every tech product on the body like Jawbone or in the home like August is different. But there are definitely principles that apply across the board for me, such as integration in everyday life and discretion.

Good technology is intuitive - the cellphone forces you to become an engineer.

Software options proliferate extremely easily - too easily, in fact - because too many options create tools that can't ever be used intuitively. Intuitive actions confine the detail work to a dedicated part of the brain, leaving the rest of one's mind free to respond with attention and sensitivity to the changing texture of the moment.

For many people my software is something that you install and forget. I like to keep it that way.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

The most important thing about technology is that it can seamlessly work its way into your routine and your life.

There is beauty when something works and it works intuitively.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Keeping it simple for the consumer is incredibly dire.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

I wrote a lot about the need for an information appliance. I think we've pretty much arrived at one: the iPad. A child could figure out how to use it quickly. Compare it to a DOS computer or even an Apple II; it's no longer nearly as much of a hassle or a mystery.

I feel that it's lovely when, as a user, you're not aware of the complexity.

What I hope is, over time, users should not have to read a training manual. They should say, 'I totally get the Workday iPad app, because it runs the way my consumer apps run.'

When you and I go to work, and we use a computer to work and find that our work apps are completely onerous and the apps we use at home are quite easy, we wonder, why can't it be simpler, easier, quicker, and less expensive?

I think what is going to happen in the future is more customization, more personalization. We all are different and we ought to be able to customize and have a phone that does exactly what we want it to do - that is so easy to use that we don't even have to think about it. That's what the dream is.