Intuitive Design Quotes

Any product that needs a manual to work is broken.

What matters is 'Have you done a better job of making our experiences feel like home on Windows?' That's our real goal, and that's what we're going to stay focused on.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

Products have to be designed in a way that they are comprehensible.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

The utmost thing is the user experience, to have the most useful experience.

Keeping it simple for the consumer is incredibly dire.

Believe it or not, I'm a bit clumsy with technology. It's probably why I'm so excited about the touchscreen - even an idiot can use it!

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

Good design makes a product understandable.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

Designing comes easy and quickly to me. I don't need to spend hours to complete an X amount of work for me. I feel designing is in me.

Technology has to be invisible. Transparent. Just simple.

A user interface should be so simple that a beginner in an emergency can understand it within ten seconds.

Good technology is intuitive - the cellphone forces you to become an engineer.

Our goal is simple objects, objects that you can't imagine any other way.

The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

DOS is ugly and interferes with users' experience.

...I know good design when I fail to trip over it.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.