Steve Case Quotes

Good technology is intuitive - the cellphone forces you to become an engineer.

Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be.

I have sometimes thought the power of computers had exceeded our ability to use them, but Mr. Jobs and his team kept giving us devices that made indispensable things easier in ways you never thought of.

I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily life. And if people don't start designing them to be more user-friendly, then an even larger part of the population is going to be left out of even more stuff.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious features and book-length manuals, and cars with dashboard systems worthy of the space shuttle.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Any product that needs a manual to work is broken.

We want the average person to use it and think that it makes the experience of using Pinterest better.

The wonderful thing about Apple technology is just how intuitive it is.

Computers have become more friendly, understandable, and lots of years and thought have been put into developing software to convince people that they want and need a computer.

We've tried to simplify the site because some people found it too difficult to use and were intimidated by it.

For many years, even as users became more sophisticated, personal computers took too much effort to use without problem-solving, keeping alive the yearning for greater simplicity. Microsoft's dominant Windows platform, in particular, was a home for all manner of bugs and problems that required IT people to straighten out.

Technology has to be invisible. Transparent. Just simple.

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

Computers shouldn't be unusable. You don't need to know how to work a telephone switch to make a phone call, or how to use the Hoover Dam to take a shower, or how to work a nuclear-power plant to turn on the lights.

Macs are not intuitive. It's intuitive to the person who created it. It's not intuitive to me.

Products have to be designed in a way that they are comprehensible.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.

The less concerned with aesthetics and usability these friends and family members are, the more easily they navigate sites and applications I can't make head nor hair of. Like the ex-girlfriend who mastered Ebay.

Macintosh felt like a system. As I learned more, I felt like I was able to guess how new things would work. I felt like the bugs in my programs were more my bugs and not things I misunderstood.

When designers replaced the command line interface with the graphical user interface, billions of people who are not programmers could make use of computer technology.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.