Wesley Morris Quotes

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

I have sometimes thought the power of computers had exceeded our ability to use them, but Mr. Jobs and his team kept giving us devices that made indispensable things easier in ways you never thought of.

Products have to be designed in a way that they are comprehensible.

Any product that needs a manual to work is broken.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.

Design is not just what it looks like and feels like. Design is how it works.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

Users do not care about what is inside the box, as long as the box does what they need done.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Things that are ultimately complex must have a simple end user experience if they are to be successful.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.

I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.

I feel that it's lovely when, as a user, you're not aware of the complexity.

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.

Simplicity is somehow essentially describing the purpose and place of an object and product.

Attractive things work better.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.