Gary Hamel Quotes

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

I use Apple because they're easy to understand and everybody gets it.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

If something is easy to repair, it is easy to construct.

Users do not care about what is inside the box, as long as the box does what they need done.

Simple things should be simple and complex things should be possible.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

Products have to be designed in a way that they are comprehensible.

People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.

For many people my software is something that you install and forget. I like to keep it that way.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

There's no doubt: The iPad is a beautiful, extremely well-designed device.

Any product that needs a manual to work is broken.

More than trends, consumers need functionality. Everything needs an element of fashion, but that's more like a spice.

The wonderful thing about Apple technology is just how intuitive it is.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Organic architecture seeks superior sense of use and a finer sense of comfort, expressed in organic simplicity.

Our goal is simple objects, objects that you can't imagine any other way.

People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid.

I think a beautiful product that doesn't work very well is ugly.

I feel that it's lovely when, as a user, you're not aware of the complexity.