Jeff Fisher Quotes

The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

In general I don't like definitions, but 'Minimalist' is a term that means elegance and openness, so I would prefer to be called a Minimalist than something else.

Architects have made architecture too complex. We need to simplify it and use a language that everyone can understand.

A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

I have my own definition of minimalism, which is that which is created with a minimum of means.

Keeping it simple for the consumer is incredibly dire.

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.

Our goal is simple objects, objects that you can't imagine any other way.

A world-changing vision often necessitates a profound simplicity in the user experience.

Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

The prime reason the Google homepage is so bare is due to the fact that the founders didn't know HTML and just wanted a quick interface. In fact, it was noted that the SUBMIT button was a long time coming and hitting the RETURN key was the only way to burst Google into life.

I don't believe architecture has to speak too much. It should remain silent and let nature in the guise of sunlight and wind

I've been working on a graphic about carbon emissions. It's an incredibly simple graphic - a bunch of blocks and a table below it - but it's taken me three weeks to design. For some reason it just wasn't working. Then finally I realized there was a number present, which I was rendering in each version, that wasn't necessary for the understanding of the piece. This figure was getting in the way and distracting from the main flow of the narrative. As soon as I pulled that graphic out of the design, it sprang into focus. Suddenly it worked.

Simplicity is somehow essentially describing the purpose and place of an object and product.

Simplicity is not the absence of clutter.

Our clothing, our food, our household furnishings - all could be much simpler than they now are and at the same time be better looking

The greatest architectural illusion is not Baroque fancy or Victorian flamboyant, but minimalism.

"Simple" is a tricky word, it can mean a lot of things. To us, it just means clear. That doesn't always mean total reduction, or minimalism - sometimes, to make things clearer, you have to add a step.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

The hardest part of design ... is keeping features out.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

The absence of clutter is just a clutter-free product. That's not simple.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

My most-used word was no! I said no to pockets, no to zippers, no to extra loops. In the end, all the products were so slim and light.