Jeff Fisher Quotes

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

I think there is always a need for pure design. With pure design, you don't need so much decoration.

When you buy things that are expensive, like a sofa or something that really feels like an investment, you need to keep it as plain as possible, as simple as possible. Make sure that it's a clean design that will work with whatever style you want it to.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

I don't particularly follow the Bauhaus school of design, where you make everything into a black box - simplify it.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

Spare functional furniture, in my opinion, is the genius of 20th-century design.

Simplicity is key. Some people like really high-tech kitchens, where you have warming drawers and ice makers and storage for a million different things. Honestly, for me, I need an oven, a stove top, a fridge and a sink.

The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

The way the function dictates the form... elegant lines... nothing extraneous... this shoe perfectly expresses the essence of shoeness.

Good design means as little design as possible.

The problem is not software 'friendliness'. It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'.

Simple design, intense content.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

I've been working on a graphic about carbon emissions. It's an incredibly simple graphic - a bunch of blocks and a table below it - but it's taken me three weeks to design. For some reason it just wasn't working. Then finally I realized there was a number present, which I was rendering in each version, that wasn't necessary for the understanding of the piece. This figure was getting in the way and distracting from the main flow of the narrative. As soon as I pulled that graphic out of the design, it sprang into focus. Suddenly it worked.

Simplicity is the most difficult of all concepts.

Simplicity is somehow essentially describing the purpose and place of an object and product.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

The way to do good basic design isn't actually to be really smart about it, but to try to have a few basic concepts.

Good design is good business.

Good design is a lot like clear thinking made visual.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.