Dieter Rams Quotes

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Good design is good business.

Building design isn't trendy.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

Accessible design is good design.

Good design should be honest.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Good design makes a product understandable.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month or two for bragging rights.

Good design is good business.

We have to base architecture on the environment.

We always correct people who say, 'You're trying to make this look better.' Well yes, we want it to look better, but that's easy. The look and the function are one and the same. They are not separate. It looks good because it functions beautifully. That message is very hard.

Above all, John Galliano menswear is all about good design. And men have been short-changed by good design for too long.

Art has to move you and design does not, unless it's a good design for a bus.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

I often ask myself, 'What would design be like if objects were made of a single part? Would we return to a better state of creation?'

I broke pretty much every rule of classic game design and tried to invent new ones.

Design impacts me in everything I do. Because, as I say, everything I own is designed. So the building I live in, the objects I choose to boil water in for example, even drinking vessels.

Good design is thorough, down to the last detail.