Thomas J. Watson Quotes

Accessible design is good design.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Design is people.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

Design is not just what it looks like and feels like. Design is how it works.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

We always correct people who say, 'You're trying to make this look better.' Well yes, we want it to look better, but that's easy. The look and the function are one and the same. They are not separate. It looks good because it functions beautifully. That message is very hard.

What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

The only important thing about design is how it relates to people.

You must have the ability to recognize good design and good user experience. These are core things at Airbnb. It doesn't matter which department you're in.

When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

I think it's really important to design things with a kind of personality.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

We should work for simple, good, undecorated things, but things which are in harmony with the human being and organically suited to the little man in the street.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Good design is good business.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.

Design negotiates between technology, policy, systems, and users.

Design helps shape our everyday interactions through products, furniture, objects, or experiences.