Freeman Thomas Quotes

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

A good scientist is a person with original ideas. A good engineer is a person who makes a design that works with as few original ideas as possible. There are no prima donnas in engineering.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

The secret of good architecture is having more than meets the eye.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

It's not enough to have a hacker culture anymore. You have to have a design culture, too.

Design is not just what it looks like and feels like. Design is how it works.

Good design should be honest.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

I'm a designer, and for me, things are always evolving, and such evolution is necessary.

A true architect is not an artist but an optimistic realist. They take a diverse number of stakeholders, extract needs, concerns, and dreams, then create a beautiful yet tangible solution that is loved by the users and the community at large. We create vessels in which life happens.

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.

Everything starts with design.

Innovators are developing the ideas and bringing them to life in amazing new applications. All we, as an industry, need to do now is focus on standardizing the interfaces to ensure interoperability - and stand out of the way.

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

When I studied graphic design, I learned a valuable lesson: There's no perfect answer to the puzzle, and creativity is a renewable resource.

Game design is a funny thing. There are people out there who are really good at it, but it's not clear that they can teach it. It's a very intuitive process. It's an art.

Software is a great combination between artistry and engineering.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

I guess some people are brilliant enough to be brilliant on their own and never doubt anything and come up with fabulous things. But I think it's good to get into arguments with people and have them say, 'That sucks' or 'You're crazy' or 'That's cheesy' or 'What do you think of this?'

Design is nothing if not decision making.

Creating something is all about problem-solving.