SCOOTER BRAUN

Ludacris is one of the best people in the world, and I've known him since I was 19 years old.

My brother and I made a pact that every deal we do has to have a charitable component; otherwise, we don't do it.

I think caring as much as we do has been our greatest asset and really allowed us to build such a great company. It might not be conventional, but that's the way I'd rather live my life.

I think people got this idea that I wanted to be a star. Managers of the past don't have any kind of public persona - it's all about the fame of the artist. I really don't want to be a star. I just want to have a platform.

Balance in general is difficult, but I refuse to go through life and just have work and not have good balance. I want to be an example, not only to my own children but also to artists and other entrepreneurs, that you can be a workaholic and also be a good husband and good father.

I think 'manager' is a stupid word.

When I look at acts, I look at the worldwide potential. And what travels wide is melody.

I enjoy difficult tasks. What's hard is finding the people to do them and finding a team to actually enjoy success. That is the real challenge of success.

People like to shy away from comparisons. Personally, I think that's a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you're trying to build.

The moment our youth succeed, we try to figure out how to tear them down.

I got offered a bunch of reality show stuff, but I didn't want to be known for that, so I turned it all down.

Kanye's the best listener I've ever worked with. If I interrupt Kanye, every single time, he'll wait for me to finish before speaking. It's a running joke - sometimes I interrupt him just to see. And he always goes, 'No, no, finish. I want to hear what you have to say.'

Justin Bieber was born with the Superman powers. He could sing, he could dance, he could play instruments. I wasn't born with those gifts, so I had to become a different kind of superhero... I'm a normal Joe. But, with a lot of effort, I've got a shot at being Bruce Wayne.

I don't think you're selling out by allowing the masses to love your art. The only curse is that, when you get so big, sometimes people forget to look at the music.

I think people will always like intelligent TV.

I think the reason why people loved 'Jem' in the '80s was because it kind of gave them this story of a place to fit in. It's about finding your place.

I'm a 34-year-old man who calls himself Scooter. That describes the vibe.

A lot of times in this business, we forget that we're surrounded by a lot of really good people.

Sometimes the only way to realize what a foolish purchase is is to make one.

If it's achievable, there's no excuse why you shouldn't be doing it.

At 22 years old, I tattooed 'family' on my wrist to not lose sight of my true goal.

I'm a camp counselor for pop stars.

The biggest pieces of my business are not public. Maybe I'll tell all the details when I'm 50 or 60.

I want to build an asset-driven business, and I want to make my clients a part of everything I'm doing. Go into the branding business, consumer products, food, apparel. We need to expand in those places.

The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible.