Jens Martin Skibsted Quotes

The only important thing about design is how it relates to people.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

Design is people.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

Products have to be designed in a way that they are comprehensible.

That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.

I think it's really important to design things with a kind of personality.

I have discovered that there are two types of command interfaces in the world of computing: good interfaces and user interfaces.

Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.

I closely follow everything about user interface or human-computer interface: technology that makes computers closer to the way the human being actually functions.

Design is not just what it looks like and feels like. Design is how it works.

Recognizing the need is the primary condition for design.

The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Computers have become more friendly, understandable, and lots of years and thought have been put into developing software to convince people that they want and need a computer.

Empathy is key in the design process, especially when you start expanding outside of your comfort zone to new languages, cultures, and age groups. If you try to assume what those people want, you're likely to get it wrong.