Pranav Mistry Quotes

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

I think it's really important to design things with a kind of personality.

Design is not just what it looks like and feels like. Design is how it works.

We built the iPod in weeks. It had to be what I thought it was going to be because there wasn't time for endless refinements.

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

To me, 'design thinking' is another way of saying empathize with the customer. It's consideration for the person you're designing for.

Design, in its broadest sense, is the enabler of the digital era.

It's incredibly exciting to know people are using and living with the things I create.

Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.

The only important thing about design is how it relates to people.

Design is people.

I love taking an idea... to a prototype and then to a product that millions of people use.

Our principal role as designers is to accelerate new ideas and the adoption of new ideas.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

You can't start a product simply by building it. You have to know why you're building it, and you might go down the wrong rabbit hole, waste time, and confuse things. Spending long afternoons with a sketchbook or talking through your ideas with other people can save a year in software development later on.

Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

Design negotiates between technology, policy, systems, and users.

Design helps shape our everyday interactions through products, furniture, objects, or experiences.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. As Henry Ford said many years earlier: "If I had listened to my customers, I would have built a faster horse." Inventions in general express Shannon entropy. They come from the supply side.

I have a lot to learn from designers.