Mike Krieger Quotes

It turns out it's important to build a product and not just a bunch of data models.

I just want to build great products.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.

In software, it's easy to understand what people want, and it's hard to build. Internet stuff is super easy to build, but it's hard to know what people want.

To me, 'design thinking' is another way of saying empathize with the customer. It's consideration for the person you're designing for.

I love to see technology from a design perspective and vice versa. I am a 'Desigineer.'

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

We very much use a prototyping model, play with ideas, and then get stuff started that way, which is how the greatest projects get started.

When you build a product, you make a lot of assumptions about the state of the art of technology, the best business practices, and potential customer usage/behavior.

Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.

I love taking an idea... to a prototype and then to a product that millions of people use.

We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

Our principal role as designers is to accelerate new ideas and the adoption of new ideas.

I kind of 'code-sketch,' where I get started with a project by actually writing the code for it and getting something up on the screen. Then I play around with it and see if it's any fun and change the parts that aren't.

Who decides what's in Windows? The customers who buy it.

My focus is incredibly narrow. I can't talk with any authority other than design and development of product.

Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.

Founders, presuming they know their customers, assume they know all the features customers need.

As Chief Product Officer, I lead our product team to create simple, intuitive user experiences.