Nick Hanauer Quotes

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

You can't start a product simply by building it. You have to know why you're building it, and you might go down the wrong rabbit hole, waste time, and confuse things. Spending long afternoons with a sketchbook or talking through your ideas with other people can save a year in software development later on.

The critical thing in developing software is not the program, it's the design. It is translating understanding of user needs into something that can be realized as a computer program.

It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

I like writing code. I like building product. I like making things that people like.

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

The utmost thing is the user experience, to have the most useful experience.

I feel lucky because earlier in my career, I found what I liked to do; it's build software that you see your friends using on the street, and they like it.

Who decides what's in Windows? The customers who buy it.

You have to know what your users are experiencing.

It turns out it's important to build a product and not just a bunch of data models.

It is incredibly powerful if you solve the problem you actually have yourself. It's really tough to develop a good product when you don't have very close proximity to the people who actually use your product. The closest proximity you can have to those people is to be that person.

I have my team focused on the front end, working on the user experience, and making sure we have all the wiki-like tools people need to work on the site. We're just cranking away.

Don't define the game by the list of the features. Define it by the experience you want to have.

The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.

Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.

Founders, presuming they know their customers, assume they know all the features customers need.

There are lots of people at our company who dedicate their time and effort to make sure that the journey from product design to hitting the screen is as seamless as possible.

I would never be able to work on a photo-sharing app or 'Internet startup XYZ.'

To me, 'design thinking' is another way of saying empathize with the customer. It's consideration for the person you're designing for.

In a web/mobile startup, coding is not an outsourced activity. It's an integral part of the company's DNA.

I'm really excited to build an experience for the receivers. Many of the senders are also receivers, but we initially built the product really for the sender be able to invite their guests, and we didn't have really any receiver experience.

I was a user experience designer for Google Docs.

It doesn't matter how good your product solution is if users don't enjoy or understand how to use it.