Evan Williams Quotes

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

The utmost thing is the user experience, to have the most useful experience.

My mantra is: 'Good design accelerates the adoption of new ideas.'

In many cases, the user interface to a program is the most important part for a commercial company: whether the programs works correctly or not seems to be secondary.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

We obviously try to be in tune with what our users want.

You cannot understand good design if you do not understand people; design is made for people.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

User-centered design means working with your users all throughout the project.

As far as the customer is concerned, the interface is the product.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

If we want users to like our software, we should design it to behave like a likeable person.

Recognizing the need is the primary condition for design.

The point is that I don't design stuff for myself. I'm a toolmaker. I design things that other people want to use.

We want the average person to use it and think that it makes the experience of using Pinterest better.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Design should not dominate things, should not dominate people. It should help people. That's its role.

What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.

Design is people.

I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

It doesn't matter how good your product solution is if users don't enjoy or understand how to use it.