Customer Obsession Quotes

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

If you're truly obsessed over customers, it'll cover a lot of errors.

When I'm talking about a product, before it was a product, it was in my brain. So if I have an inspiration, I will literally get up in the middle of the night, and I'll dream about my customer... I don't feel like it's selling. I feel like it's talking about my children.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

Obsess about customers, not competitors.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

Visionary CEOs are product- and business-model-centric and extremely customer focused.

It's not enough to be close to the customer. You've got to be glued to the customer.

Disputational knowing wants customers. It has no soul.

User experience is everything. It always has been, but it's undervalued and underinvested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.