Howard Schultz Quotes

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

It's not enough to be close to the customer. You've got to be glued to the customer.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

It's so important to experience what your customers are experiencing and listen to their suggestions.

Our new attitude is how can we put you in front of our customer.

Lyft is focused on the customer - the driver - as GM is. I've talked many times about our goal being, 'How we can put the customer at the center of what we do so we earn customers for life?' It's a very common goal of putting the customer first.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

Make the customer the hero of your brand's story.

Put yourself in your customer's place.

It's important to feel what the customer is feeling when he enters the shop.

Your most unhappy customers are your greatest source of learning.

So I think instead of focusing on the competition, focus on the customer.

You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers.

When a customer enters my store, forget me. He is king.

The golden rule for every business man is this: 'Put yourself in your customer's place.'

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

The trick is to develop a culture that is customer centric.

Customers don't just want to shop: they want to feel that the brand understands them.

Many companies talk about customer success, but how many actually put the customer first above all else, always?

Every company can use someone advocating loudly for the customer.

Our customers are at the center of everything we do.

Our overriding mantra is to be customer champion.

Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust - by serving them completely and adding real value to their lives through products and experiences.

My aspiration is that M&M become one of the most customer-centric organizations in the world. If we focus on understanding our customers, we will be able to develop customer-centric innovations.