Customer Perspective Quotes

Perception is all there is. If the customer think he's right, he's right.

Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.

When a sizable group of customers speak, I always listen! The 'customers' view' is key to my confidence in decisions.

We evaluate the services that anyone renders to us according to the value he puts on them, not according to the value they have for us.

Put yourself in your customer's place.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

Always enter the conversation already taking place in the customer's mind.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

It's important to feel what the customer is feeling when he enters the shop.

There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

The notion of Victoria should be a ladies' paradise. If men like Victoria's Secret, that's kind of a bonus, but in my imagination they should feel uncomfortable when they're in the store, if there's no mahogany paneling, there's nothing that's welcoming. This is a ladies' paradise. And that thinking goes into the design of the store, the fitting rooms, the fabric, the display. It's all from the lady's point of view. It has nothing to do with men.

The customer rarely buys what the business thinks it sells him.

The best way to look at any business is from the standpoint of the clients. So there are these certain basic things that aren't going to change. Companies are going to have needs for equity, debt, advice, FX, and derivatives. Individuals are going to have needs for auto loans, mortgages, something that looks like a deposit account, and the ability to send money to people. Those things aren't going to change.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

I think being able to sit in the shoes of a woman and being able to manage products that are mostly sold to women, alongside a lot of female employees, is really helpful because you hold that empathy to the situation. You can understand where the customer is coming from.

Never in all her life had she imagined that this idolized millinery could look, to those who paid for it, like the decorations of an insane monkey.

You can never go too far wrong by thinking like a customer who’s new to the business.

Above the stage was a glass-floored second stage, which allowed customers to look up and watch another girl dancing overhead. This multidimensional display of poontang reminded me of the 3-D chessboard on Star Trek, which in turn reminded me that I was a huge nerd.

Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.

I don't think we treat people very well in the media, both as customers - and I call them customers - of newspapers and magazines, or TV news, and we don't understand that the greatest story that we could tell, each and every day, is the story of the people around us.

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.