Tom Peters Quotes

I'm less interested in reality. I'm more interested in perception, the truth of the universe that we see.

When a sizable group of customers speak, I always listen! The 'customers' view' is key to my confidence in decisions.

I think your imagination is your reality

Time is only an idea. There is only the Reality. Whatever you think it is, it looks like that.

What you think is real is your reality.

If he thinks he floats off the floor, and if I simultaneously think I see him do it, then the thing happens.

You can never go too far wrong by thinking like a customer who’s new to the business.

Marketing is essentially about feeding the poop back to diners fast enough to make them think they're still getting real food.

Sometimes I aint so sho who's got ere a right to say when a man is crazy and when he aint. Sometimes I think it aint none of us pure crazy and aint none of us pure sane until the balance of us talks him that-a-way. It's like it aint so much what a fellow does, but it's the way the majority of folks is looking at him when he does it.

The customer is always right! John Wanamaker must be turning in his grave. If you're a customer today, you're an intruder.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

Put yourself in your customer's place.

It's not enough to create value, you have to interpret the value for your prospects and customers so that they can feel the value emotionally and empirically.

It's important to feel what the customer is feeling when he enters the shop.

There may always be another reality to make fiction of the truth we think we've arrived at.

People say it's not what happens in your life that matters, it's what you think happened. But this qualification, obviously, did not go far enough. It was quite possible that the central event of your life could be something that didn't happen, or something you thought didn't happen. Otherwise there'd be no need for fiction, there'd only be memoirs and histories.

Listen to your customers but don't (always) believe what they say-they know even less about the future than you.

Remember that all is opinion.

You can only live in the world you ken. The rest is just wishful thinking or paranoia.

In the long arc of time, you are only relevant if customers love you.

I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.

The customer is usually wrong, but statistics indicate that it doesn't pay to tell him so

The dream of life is really an illusion, and everybody lives in the reality he or she creates - a virtual reality that is only true for the one who creates it.

People see what they want to see when they need to.

Focusing on the customer makes a company more resilient.