Nido Qubein Quotes

Value-first is a perception. If your customer does not perceive it as value, then it's not very valuable.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

The promise of every product and service is a better life. Profits are the prize for delivering on the promise.

Marketing is essentially about feeding the poop back to diners fast enough to make them think they're still getting real food.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

If you're going to charge someone for something, you have to show them value for it.

Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.

If the asset solves a real problem for a real customer, then there'll be value in the asset.

The PC business is not about price, it's about value, or what you can give the customer for his or her money.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

The only purpose of customer service is to change feelings.

Business, like life, is about how you make people feel. It's that simple, and it's that hard.

Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.

The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

The best investor is your customer.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

It's not enough to be close to the customer. You've got to be glued to the customer.

Success really comes down to the product, not to me, my personality, or what club I'm seen going into or coming out of. None of that matters. What's important is whether or not people feel like they wasted their time or money when they pay for a movie or a CD.

I have no fans. You know what I got? Customers. And customers are your friends.

The aim of marketing is to make selling superfluous.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.