Derek Sivers Quotes

Even in the face of massive competition, don't think about the competition. Just think about the customer.

Focusing on the customer makes a company more resilient.

So I think instead of focusing on the competition, focus on the customer.

Our new attitude is how can we put you in front of our customer.

The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.

Every company can use someone advocating loudly for the customer.

Our customers are at the center of everything we do.

When you focus solely on valuation and market share, you win some and you lose some. When you focus on the needs of your customers and help them achieve their dreams, you win every time.

Always listen to your customers.

Proper business planning demands that you focus on the self-interest of the customer at all times.

If you don't listen to your customers, someone else will.

The best investor is your customer.

Obsess about customers, not competitors.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

To satisfy the customer is the mission and purpose of every business.

Look after the customer and the business will take care of itself

The most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

The trick is to develop a culture that is customer centric.

Lyft is focused on the customer - the driver - as GM is. I've talked many times about our goal being, 'How we can put the customer at the center of what we do so we earn customers for life?' It's a very common goal of putting the customer first.

If you stay very focused on customers and customer success, people pay attention to that - and in turn, they also want that same type of success.

Every employee at Workday thinks about how they are going to help customers be successful. It is a simple formula, but a lot of companies go out, and they don't listen to their customers; they don't try to solve hard problems, making it tougher for themselves to create a great business.

Customer-centricity is unbelievably important.