Stop selling. Start helping.
To satisfy the customer is the mission and purpose of every business.
At the end of the day we are not selling, we are serving.
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
Customers first, employees second, and shareholders third.
Don't find customers for your products, find products for your customers.
You‘ve got to start with the customer experience and work back toward the technology - not the other way around.
The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
Serving our end users is at the heart of what we do and remains our number one priority.
If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
In general, it's best if you're building something that you yourself need.
Lyft is focused on the customer - the driver - as GM is. I've talked many times about our goal being, 'How we can put the customer at the center of what we do so we earn customers for life?' It's a very common goal of putting the customer first.
My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Above all else, align with customers. Win when they win. Win only when they win.
Every business needs to get out of their own mindset and into the aspirational mindsets of their customers and clients and create services and products that are beyond their customers' imagination but will be what they 'gotta have' in the future.
Don't build a bar for yourself. Build it for your customers. It's all about them: the walls, the finishes, the textures, the food, the beverages, literally everything has to be for them.
If you're truly obsessed over customers, it'll cover a lot of errors.
IF YOUR JOB IS CUSTOMER SATISFACTION, YOUR REAL JOB TITLE IS PROBLEM SOLVER.
There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
We don't want to push our ideas on to customers, we simply want to make what they want.
Well, I kind of think that the opposite is true. The customer is rarely right. And that is why you must seize the control of the circumstance and dominate every last detail: to guarantee that they're going to have a far better time than they ever would have had if they tried to control it themselves.
Determine what your customers need, and work backwards.
Make the customer the hero of your brand's story.
We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.
Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.
