Steve Jobs Quotes

Determine what your customers need, and work backwards.

Always listen to your customers.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

It's so important to experience what your customers are experiencing and listen to their suggestions.

When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

As an entrepreneur, I've learned how crucial it is to be able to call a spade a spade and avoid falling in love with a particular strategy or product. Instead, you need to let the customer tell you what she needs - and to change her as she changes.

If you don't listen to your customers, someone else will.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.

Forget about yourncompetitors, just focus on your customers.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

To satisfy the customer is the mission and purpose of every business.

No Plan Survives First Contact With Customers

Put yourself in your customer's place.

Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.

The customer is usually wrong, but statistics indicate that it doesn't pay to tell him so

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

Listen to your customers but don't (always) believe what they say-they know even less about the future than you.

Customers can't always tell you what they want, but they can always tell you what's wrong.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.