RAY KROC

Are you green and growing or ripe and rotting?

You're only as good as the people you hire.

Creativity is a highfalutin word for the work I have to do between now and Tuesday.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

None of Us is as Good as All of Us.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

As long as you're green, you're growing. As soon as you're ripe, you start to rot.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

Its easy to have principles when you're rich. The important thing is to have principles when you're poor.

If you're not a risk taker, you should get the hell out of business.

We take the hamburger business more seriously than anyone else.

The quality of a leader is reflected in the standards they set for themselves.

All money means to me is a pride in accomplishment.

We provide food that customers love, day after day after day. People just want more of it.

When you're green, your growing. When you're ripe, you rot.

I put the hamburger on the assembly line.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

It is no achievement to walk a tightrope laid flat on the floor.

In business for yourself, but not by yourself.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.